Everyone wants to have a successful business right? There’s always so much to do, but what you do needs to count toward making more money and staying with it for the long-haul. The very best thing you can do for long-term success in any business is building an opt in email list. All the people making it big on the Internet have made building an targeted email list a priority and they have been rewarded richly for it.

So now you’re all pumped up and ready to conquer the world with your new found knowledge. You start to apply all the techniques to build that powerful list but… after all the time you’ve put in to make it work… it doesn’t. You’ve built it up, but it still doesn’t make you any money like everybody says it should.

Frustrated, you might even be losing money because of the expenses to build the list, maintain it and any other cost associated with building an opt in email list.

You think over and over… ‘they say the money is in the list’, but it might only be for the chosen few who are building an opt in email list. They must knows something you don’t because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that’s supposed to be making people a bundle of cash on the Internet

Please…..don’t give up on it cause there’s hope. It might seem to you like an impossibility, but having and building a targeted email list is a crucial part of your business success. Just roll up your sleeves and really learn how to do it and do it right. If you’re persistent, you will be able to do it and you’ll be really glad you did.

So what’s the barrier that keeps you from building an opt in email list that’s holding you back to success? Well, there are many factors involved that need to be implemented to successfully building an opt in email list. I only have room in this article to discuss one ingredient to the recipe, but this is a main ingredient that if you don’t have and add to the mixture you will be pulling your hair out forever. And for some of us like me, without a lot of hair, it’s not something I can afford to do (haha).

Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.

1-Think quality not quantity

It might take more effort and thought to methodically attract and add quality subscribers to your list, but it is worth every ounce of sweat to building an opt in email list that’s responsive. Have the mindset of only attracting quality. You may have a smaller list, but even a small highly responsive list will outperform a much larger low quality list any day of the week.

But again it’s going to take more work in building an opt in email list that’s effective and profitable. This article isn’t about the how’s as much as the mindset or thinking that you use to approach your list. Again if you stick with the proper mindset you will have success.

2-Another mindset is having the approach that you have only ONE person on your list. When building an opt in email list many marketers talk to their list broadcasting to them like a news anchor giving the evening news on TV. Please….Don’t do it!

Communicate like you are talking to each person on your list individually. You must connect with your subscriber and make them feel like you are just talking to them when you send out emails to your list. Let’s face it; they really don’t want to be on anyone’s list just to be on a list. They’ve joined your list because they feel you can help them out. They need you to help solve their challenges. Building an opt in email list means giving everyone on your list the feeling you are there just for them like you are right there talking to them.

If you do this when building an opt in email list, you’ll be will light years ahead of most businesses.

3-Develop the perfect system to attract the most targeted prospect and then use that system a million times over. Build your squeeze pages, landing pages, marketing and advertising around this thought to build the optimal list.

Do you know who Ray Crock is? He’s the founder of McDonalds. What a master at applying this mindset. He built and tweaked his restaurant till he was maximizing the profits he was earning. And when he had a winning system, he multiplied the winning concept over and over in the form of franchises.

So don’t just have the mindset of just attracting any one on your list. Create a system to really attract quality prospects and then you’ll have something you can do over an over to really build a great profitable list.

Some concluding thoughts. Building an opt in email list is created with one person at a time. It’s best to focus on the one and do that with everyone on your list. Don’t act like your a huge business. You might well be big and successful, but don’t act so big that your prospects can’t connect with you. You need to always be personable and approachable.