Nearly all people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they’ve seen applied in other squeeze pages - but normally don’t put them together in the same fashion that the owner of the productive and converting squeeze page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer - never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses - and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for example, it is all important to use a mix of persuasive sales points with compelling psychological triggers. Most people who create a sales page miss either one or both of those components.

For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing - and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.

If in your copy you fail to include psychological triggers using such words as “scientific”, “proven”, “guaranteed”, “shocking” and others like them, no one will feel compelled to keep reading. This is because the benefits will be views as being low or average value.

In addition to these two problems, some sales pages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale - and compelling him or her to buy more and more at each sales point.

In addition, if there aren’t numerous calls to action - another form of psychological trigger - then a possible visitor may never feel compelled adequately to pull out his or her credit card on the spot and make the purchase.

As you write your copy always focus on your reason for writing; that is to call your reader to action. At each sales trigger you need to have convinced your reader a little more.